Ja Rule and Irv Gotti reflect on twenty-two years of “Venni Vetti Vecci,” the album that introduced the label to the world.
These days, Murder Inc’s reputation tends to vary depending on who is asked, though the label’s early millennium run and Ja Rule‘s commercial dominance remain undeniable. And to think, it all began with the release of Ja Rule’s solo debut album Venni Vetti Vicci, released twenty-two years ago to this day. Boasting classic tunes like “Holla Holla” and the JAY-Z & DMX-assisted “It’s Murda,” the project is widely regarded as a classic and Ja Rule’s arguable best.
In honor of the album’s anniversary, Ja took to Twitter to share a few jovial words in celebration. “Before ANY rapper did ANYTHING, Ja Rule did EVERYTHING,” writes Ja, sharing the album cover and channeling Soulja Boy for good measure. “HAPPY G’DAY Venni Vetti Vecci!!!”
Bennett Raglin/Getty Images
Ja’s longtime right-hand man Irv Gotti, who handled the bulk of production on the album, also shared a few words on his Instagram page. “@jarule announced to the world ITS MURDAAA!” captions Gotti. “22 Years Ago on This Day. And me and my brother been repping it ever since.”
“To all my loyal Murder Inc People,” he continues, teasing the Inc’s next move. “We not stopping. @rikwoodz is coming. And She is Repping them M’s for her Young Generation. Heartbreaker Murder Remix with Rule coming this week. And the shit is HOT. So I’m gonna put on Venni Vetti Vecci. Classic Album today. Then I’m gonna blast that Remix. And Smile. Cause me and Rule created something so Dope. And we still repping. For us when we said ITS MURDA 4 LIFE. WE MEANT THAT SHIT.”
Clearly, Gotti’s enthusiasm for the Murder Inc movement hasn’t faded in the slightest. Happy anniversary to Venni Vetti Vecci — do you still revisit this album from time to time?Hip-Hop HistoryNewsMusicJa RuleIrv GottiVenni Vetti ViccianniversaryVIEW ORIGINAL ARTICLE1 COMMENTS🎤R*hythm~A*nd~P*oetry🎤– Jun 1, 2021
Hahaha I’m literally bumpin this album right now lol it’s funny when Ja first came out everybody was bumpin his shit hard af I remember constantly hearing his music constantly bumpin in cars driving by and out apartment windows stayed being played on Hot97 everyone walkin around rappin his lyrics then BOOM 50 came out and all of a sudden it was the SAME EXACT people on some fuck Ja Rule shit
Venni Vetti Vecci was the debut studio album by American rapper Ja Rule. It was released on June 1, 1999, by Murder Inc. and Def Jam. It was the first album to be released on Murder Inc. Production was mostly handled by Irv Gotti, with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self service. The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. The album title alludes to the Latin phrase “veni, vidi, vici”, meaning “I came, I saw, I conquered”.