Kendrick Lamar has just released his first new song in more than 5 years. Just weeks ago, Kendrick announced that his new album, Mr. Morale & The Big Steppers, would be arriving on Friday, May 13. Days ago, Lamar fueled the hype for his forthcoming work by posting a photo suggesting the work would be a double album. Now, the music portion of the rollout begins.
As was the case with DAMN, Kendrick kicks off his next musical chapter with a new installment of his The Heart series. The Heart Pt. 5, like its predecessor is filled with aggressive lyrics aimed at his lyrical opponents. “My fans can’t wait for me to son ya punk a$$ and crush your whole lil sh!t / I’ll Big Pun ya punk a$$, you a scared little b!tch / Tiptoein’ around my name, ni**a, ya lame / And when I get at you, homie, don’t you just tell me you was just playin’ / Oh I was just playin’ with you K-Dot, c’mon / You know a ni**a rock with you, bro / Shut the f*ck up, you sound like the last ni**a I know / Might end up like the last ni**a I know / Oh, you don’t wanna clash? Ni**a, I know,” raps Kendrick.
The video appears as if it will be straight-forward, with Kendrick rapping in front of a red screen, wearing a white T-shirt with a black bandana. However, as the visual progress, Kendrick’s face begins to morph into that of several notable figures, including OJ Simpson, Kanye West, Jusse Smollet, Will Smith, Kobe Bryant and Nipsey Hussle.
Anchored in the soulful sample of Marvin Gaye’s “I Want You,” the song does not disappoint. If this rollout plays like the one for DAMN, we should expect the album’s official first single, ahead of Friday. Until then, Welcome back, Kendrick. You’ve been missed.