On October 3, 2024, Sexyy Red, an emerging force in the hip-hop landscape, unveiled her latest single, “U Know What To Do,” accompanied by an audacious music video that seamlessly blends elements of science fiction with provocative flair. Produced by Mac Fly, the track showcases Red’s unique style, characterized by a playful sing-song flow that carries her unapologetically raunchy lyrics against a backdrop of synth-driven beats. The combination of futuristic visuals and assertive lyrical content marks a significant evolution in Red’s artistic persona, capturing the attention of audiences centering on her growing star power.
In the highly stylized video, Sexyy Red adopts the role of a spacefaring protagonist, orchestrating a vibrant and raucous battle of the sexes amongst a stunning cosmic landscape. The thematic choice of space as a setting serves multiple purposes: it elevates the narrative to a grand scale while simultaneously allowing Red to explore themes of empowerment and sexual agency in a metaphorical “galactic showdown.” Viewers are treated to mesmerizing visuals, including advanced laser technology and starships, which complement Red’s charismatic performance. The artist’s connection to her new Sexyy Gloss lip gloss line further amplifies her brand, reinforcing the idea of self-expression and confidence intertwined with sexuality.
The release of “U Know What To Do” coincides with the tail end of Red’s “Sexyy Red 4 President Tour,” her second headlining endeavor. This tour has established her as a breakout star within the genre, featuring multiple sold-out shows and guest appearances from luminaries such as Kodak Black, Gucci Mane, Lil Durk, and Ice Spice. The success of the tour serves not only as a testament to her popularity but also emphasizes the communal nature of hip-hop, with significant collaborations highlighting the genre’s collaborative spirit.
As Sexyy Red continues to ascend the ranks of contemporary hip-hop, her artistry is defined by a blend of bold visual storytelling and unabashed celebration of sexuality. “U Know What To Do” exemplifies this ethos, presenting a compelling narrative where empowerment and desire coexist in a fantastical realm. The fresh, innovative approach taken in both the song and its accompanying video suggests that Sexyy Red is not just a fleeting phenomenon; she is a force to be reckoned with, capable of shaping the future of hip-hop for years to come.
