In a surprising move reminiscent of Kanye West’s early ventures, J. Cole has officially launched his own blog, The Algorithm, just hours before celebrating his 40th birthday. This new platform, found on his Inevitable website, allows the Dreamville rapper to share his thoughts and passions in a more intimate setting compared to social media.
In his inaugural post, Cole expressed his long-standing desire for a personal blog, stating, “This is just a place for me to share. I been wanting a lil blog for years. Somewhere to post random shit I fuck with.” He also shared a link to L.A. rapper Ahmad’s classic track “Back in the Day,” noting how it inspired his first entry.
As he reflects on reaching this milestone age, Cole expressed gratitude and excitement for the future, hinting that 2025 will be a significant year for him. Fans are eagerly speculating whether this announcement signals the impending release of his highly anticipated album, The Fall Off, which he has teased might arrive before the upcoming Dreamville Festival in April.
J. Cole joins a legacy of hip-hop artists who have explored blogging, following in the footsteps of Kanye West and Tyler, The Creator, who both used their platforms to connect with fans on a personal level. As Cole embarks on this new chapter, fans are ready to see what he has in store!