In a revelation ahead of Super Bowl LIX, Roc Nation CEO Desiree Perez confirmed that Kendrick Lamar was chosen to perform at the halftime show over fellow rapper Lil Wayne, who had long desired the opportunity to take the stage in his hometown of New Orleans.
Speaking to NOLA.com, Perez discussed the selection process, emphasizing that while many artists were considered, Kendrick was deemed the “right” choice for this year’s show. “Kendrick is the right person for the show at this moment. He’s had an incredible year, very deserving of the attention,” she stated, noting that his recognition at the Grammys played a significant role in the decision.
The conversation around Lil Wayne’s disappointment was also addressed, with Perez expressing empathy for the artist’s feelings. She acknowledged Wayne’s desire for his mother to see him perform at the Super Bowl, highlighting the emotional stakes involved. “We love that everybody wants to be on the stage,” she said, pointing out the positive shift in the conversation surrounding artist selection from boycotting to competing for the coveted performance slot.
Perez further revealed that JAY-Z is deeply involved in the selection process, likening his role to that of a chef curating a menu, as he provides a shortlist of potential artists to consider.
As anticipation builds for the Super Bowl, fans are also speculating on potential guest appearances during Kendrick’s performance. Ab-Soul hinted at something significant happening, fueling excitement about the possibility of collaborations with fellow Black Hippy members like ScHoolboy Q and Jay Rock. Additionally, SZA has already been confirmed as a special guest, promising to make the halftime show an unforgettable experience.
With the Super Bowl just around the corner, Kendrick Lamar’s performance is shaping up to be a defining moment, and Roc Nation’s decision to spotlight him reflects both his artistic achievements and the cultural significance he brings to the event.
