In a groundbreaking partnership, GloRilla has become the first ambassador to represent all four of Rihanna’s illustrious brands—Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. This monumental announcement was made on February 4, marking a significant milestone in the Memphis rapper’s career.
In her statement, GloRilla expressed her excitement, stating, “I’m beyond excited to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been such an icon and inspiration, and being chosen to represent her vision is an honor.” She emphasized that the upcoming spring season will focus on themes of confidence, boldness, and celebrating one’s unique glow, hinting at what fans can expect from her campaign, titled “Glo Up Close.”
Alongside this exciting development, GloRilla is gearing up for her upcoming “GLORIOUS TOUR” in support of her debut album. Set to kick off in Oklahoma City in March, the tour will feature 22 dates, including stops in major cities like Atlanta and New York, before concluding in her hometown of Memphis in April. Promoting the tour with infectious enthusiasm, GloRilla shared a workout clip with fellow artist Queen Key, exclaiming her excitement about hitting the road.
The year 2025 is already shaping up to be phenomenal for GloRilla, who has also secured a performance slot on “Saturday Night Live.” Following a remarkable 2024, where her hit single “TGIF” was named ‘Best Song of the Year’ by TIME, the rapper continues to solidify her place in the music industry.
With accolades from Billboard recognizing her as the hottest female rapper of 2024, GloRilla is undeniably on an upward trajectory, combining her artistic talents with strategic brand partnerships that showcase her vibrant and empowering persona.
