Playboi Carti fans can finally rejoice, as the enigmatic rapper has revealed the release date for his long-awaited album, “I AM MUSIC.” After years of delays and a rollout that felt more like a social experiment than a typical album launch, Carti took to social media late Wednesday (March 12) to announce that the album will drop on March 14.
In a typically Carti fashion, he kept it simple with a single word: “FRIDAY.” His announcement was accompanied by a lively video featuring an enthusiastic bald British man exclaiming, “New Carti album this Friday!”—a fitting reaction to such significant news.
Carti’s announcement marks a culmination of anticipation, as he technically met his self-imposed deadline, albeit two days late. He had previously promised that the album would arrive “no later than six months from September 12, 2024.” Given his history of delays, this is seen as a victory by his fans.
The excitement surrounding “I AM MUSIC” has been building for some time. Earlier in the month, Carti’s Opium Records page tagged Spotify, demanding assistance in “clearing out” certain individuals, which led to cryptic responses from the streaming giant. His ability to turn even mundane industry dealings into high-stakes drama has become a hallmark of his persona.
Producer Cardo has claimed that “I AM MUSIC” will be a genre-defining moment, describing the sound as “burnt music”—a fusion influenced by artists like Three 6 Mafia and DJ Toomp, as well as horror film composer John Carpenter. Fans can expect eerie, bass-heavy tracks that promise to push the boundaries of the genre.
The journey to this release has been lengthy. Carti first teased the album title back in 2023, with murmurs of a new project circulating as far back as 2020, following the success of his previous album, “Whole Lotta Red.” Throughout the past few years, he has previewed tracks at festivals like Rolling Loud Miami, erected cryptic billboards, and released several singles, including the hits “H00DBYAIR,” “EVILJ0RDAN,” and the Travis Scott collaboration “BACKR00MS.”
As the clock ticks down to midnight on March 14, fans are hopeful that Carti’s new body of work will finally be unveiled, bringing an end to the long wait and marking a major moment in his career. The anticipation is palpable, and the excitement for “I AM MUSIC” is set to reach a fever pitch as the release date approaches.
