Long Beach’s VIP Records, a cornerstone of G-funk music and a launchpad for hip-hop legends like Snoop Dogg and Warren G, is taking a monumental step to preserve its rich history. Owner Kelvin Anderson Sr. is spearheading an initiative to transform the iconic record store into a museum and educational center, ensuring that the stories and cultural significance of this legendary space are not forgotten.
A Place of Creation
Founded in the late 1970s, VIP Records became a haven for aspiring artists in a neighborhood plagued by gang violence. Anderson, affectionately known as “Pops,” built a makeshift recording studio in the back of the store, hoping to provide local youth with a creative outlet. The store quickly gained notoriety, drawing in talented individuals such as Snoop Dogg, Warren G, and Nate Dogg, who formed the trio known as 213, named after their Long Beach area code.
Anderson recalls the bustling atmosphere of the store: “Trust me, there were many kids in there… Some were learning how to sing, dance, to be a producer, and in Ricky Harris’ case, how to be a comedian. It was a place to come and explore the possibility of being an entertainer.”
A Vision for the Future
After decades of nurturing talent and cultivating a vibrant community, Anderson is determined to honor the legacy of VIP Records. During a recent unveiling event, co-hosted by the nonprofit Creative Class Collective, he passionately stated, “This brand is so loved and recognized around the world, so we need this museum. The story needs to be told, and the importance of Black music in general, and the role that it has played.”
The museum’s goal is to provide a comprehensive look at the evolution of the music industry, particularly the impact of hip-hop culture and the contributions of Black artists. Anderson’s vision includes interactive exhibits, archival materials, and educational programs that will engage visitors of all ages.
Historical Significance
VIP Records has a storied background that dates back to 1978 when Anderson’s older brother, Cletus, opened the first store. Over time, the family expanded to include 14 locations throughout L.A. County, but today, only the Long Beach store remains. The city has recognized the importance of VIP Records, designating its iconic sign as a historic landmark in 2017. Mayor Rex Richardson has expressed support for the museum project, stating that efforts will be made to secure funding and resources to bring Anderson’s vision to fruition.
Community Impact
The importance of VIP Records extends beyond its musical contributions; it has served as a cultural institution within the Long Beach community. Local photographer Duke Givens, who grew up frequenting the store, describes it as a “third space” for the community, akin to church or school. “The reason why VIP Records has staying power is because of love,” he says, emphasizing the store’s role in fostering a sense of belonging and creativity.
The idea for the museum first struck Anderson when he witnessed a young boy in the store asking his father what a vinyl record was. This moment underscored the need to educate future generations about the history of music, particularly the contributions of artists from underrepresented communities. “We need to tell the story of the record business,” Anderson reflects.
Support from Artists
Snoop Dogg has publicly expressed his support for the museum, calling in during the unveiling event to share his gratitude for the opportunities VIP Records provided him and his contemporaries. “Thank you for giving us an opportunity to actually showcase our talent back when rap wasn’t so popular,” he said, emphasizing the impact the store had on his career.
Travis A. Scott, a Long Beach native and aspiring rapper, also shares how VIP Records served as a refuge from the negative influences of his environment. “VIP Records is a safe haven… It protected my mind from venturing fully into the gang violence and into the drug trade,” he said, highlighting the importance of creative spaces for young artists.
A Call to Action
As the Anderson family strives to turn this vision into reality, they are seeking community support and donations through their foundation’s website. “We need everybody to get behind this movement,” Anderson urges, emphasizing the cultural significance of preserving this legacy for future generations.
The proposed museum will not only celebrate the history of VIP Records but also serve as a testament to the enduring power of music as a form of expression and empowerment. “We envision great-grandparents bringing their great-grandkids to learn about the evolution of the music industry and the impact of VIP Records,” Anderson envisions, hoping to instill a love for music and its history in the hearts of those who visit.
As the project develops, the community and music lovers alike eagerly await the realization of a museum that honors the contributions of VIP Records and the artists who shaped the sound of a generation.
Conclusion
VIP Records is more than just a store; it is a cultural landmark steeped in history and creativity. With the establishment of a museum, Kelvin Anderson Sr. aims to ensure that the stories of the past continue to inspire future generations, solidifying VIP Records’ place in the annals of music history. As the project unfolds, it stands as a powerful reminder of the profound impact of music on community and culture.
