Creative powerhouse Pharrell Williams has once again left his mark on the luxury lifestyle scene by collaborating with the renowned French champagne house Moët & Chandon. Launched globally on March 1, 2025, this limited-edition birthday collection redefines the art of celebration, transforming the act of toasting into a heartfelt tribute to the people who make life special.
Pharrell shares, “The best part about a birthday are the people who want to celebrate it with you.” He recalls his first experience toasting with champagne, stating, “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual.” This sentiment underscores the emotional connection that the collection aims to evoke, emphasizing the importance of shared moments during life’s milestones.
The collection features three main components: The Limited Editions, The Bow Capsule Collection, and The Jewel Masterpiece. The Limited Editions consist of the classic Moët & Chandon Impérial Brut and Moët & Chandon Nectar Impérial Rosé, reimagined with striking designs. The Impérial Brut bottles are adorned in elegant Gold, Midnight Blue, and Deep Red, while the Impérial Rosé bottles boast a sophisticated white finish, each presented in a 750ml version.
Adding a unique touch, the Bow Capsule Collection showcases oversized bows crafted by the esteemed Parisian embroiderers Atelier Baqué Molinié. These designs draw inspiration from Pharrell’s own memorable 30th birthday toast, blending couture fashion with cultural significance. Notably, the bows are detachable and can be worn as brooches, highlighting Pharrell’s signature style and creativity.
The crown jewel of the collection is undoubtedly The Jewel Masterpiece. This exquisite piece is a mirrored 3L Jeroboam, lavishly wrapped in 7,310 hand-embroidered pearls and housed in a custom-painted case. With only 30 pieces available, this exclusive masterpiece is priced at a staggering €30,000 and can be acquired through the Moët Hennessy Private Sales service, at the Epernay boutique, or select Moët & Chandon champagne bars.
For those interested in adding this luxurious collection to their celebrations, the products are available in select retail, gastronomy, and hotel spaces, as well as at Moët & Chandon Bars in Epernay, Harrods in London, and Kadewe in Berlin. Whether you’re hosting a birthday bash or simply joining in the festivities, this new collection is designed to elevate every sip with a touch of elegance. The golden glow of the Brut Impérial and the soft pearlescent white of the Nectar Impérial Rosé not only embody luxury but also enhance the celebratory atmosphere.
Pharrell Williams’ collaboration with Moët & Chandon is more than just a stylish collection; it is a heartfelt reminder of the joy of celebrating life’s special moments with loved ones. With each bottle dressed to impress, this collection is sure to add a touch of sophistication to any birthday celebration, making it a perfect choice for those who appreciate the finer things in life. Cheers to unforgettable moments and the people who make them special!
