Nicki Minaj and Løci have debuted the second release of their successful sneaker line, introducing the limited-edition collection named “Døpamine.” This new line combines performance with style, further establishing Løci as a premier Black-owned business. Minaj, a key equity owner in the brand, plays a significant role in its creative direction, and the Døpamine collection reflects her ambitions as an artist, fashion icon, and entrepreneur.
Minaj announced the latest drop on Instagram, complemented by a striking digital billboard in New York’s Times Square. She described the name “Døpamine” as representing the exhilarating rush associated with reaching one’s highest self and evolving on personal terms. “It’s just you & nature. Just you in that reflection. What will you give today? Will you walk or will you run? We can’t just stand here,” she stated.
The Døpamine collection features five unique colorways, each with playful names including “The Strawberry Shortcakes,” “The Milky Minaj’s,” “The Pretty in Pinky’s,” “The Sexy Storm,” and “The Black Panther.” Priced at $145, the sneakers are designed to be both comfortable and stylish, appealing to a wide audience.
Løci, a UK-based footwear brand founded in 2021 by brothers Emmanuel and Frank Eribo, has gained rapid popularity through its use of vegan materials and eco-conscious approach to footwear. Emmanuel Eribo expressed his enthusiasm about collaborating with Minaj, noting her unmatched creativity and vision. He emphasized that the Døpamine collection embodies her bold style and the brand’s mission to push boundaries.
The sneakers feature a distinctive, multi-textured upper, dynamic oversized lacing, and a chunky sculpted EVA midsole for cushioning and impact absorption. They are crafted entirely from vegan materials, including recycled ocean plastics, with each pair repurposing approximately 20 plastic bottles, contributing to environmental sustainability.
Fans can now purchase the Døpamine collection at Løci’s website. This collaboration not only showcases Minaj’s influence in the fashion industry but also reinforces Løci’s commitment to ethical production and innovative design. As they continue to grow, the partnership between Nicki Minaj and Løci exemplifies the power of artistic collaboration in creating impactful and stylish products.
