Detroit-based luxury brand Shinola is set to release a collection of limited-edition watches and a leather record bag in tribute to the late hip-hop producer and rapper J Dilla. This collection features the craftsmanship of the iconic Detroit brand combined with the essence of the city’s rich cultural heritage. Dilla, known for his profound influence on modern music, passed away in 2006 at the age of 32.
To celebrate this launch, Shinola has collaborated with multi-platinum artist Big Sean, a fellow Detroit native, to unveil the collection. In a promotional video for the collaboration, Big Sean reflects on Dilla’s extraordinary talent, noting, “He was born with a gift, a natural rhythm about him,” and reminiscing about how music served as a vital connection for people growing up in Detroit during the ’80s. He acknowledges Dilla as a genius and one of the greatest producers of all time, emphasizing the impact of his craft.
The release is part of Shinola’s Great American series, which honors influential American icons who have shaped culture. Each timepiece in this collection includes a journal entry by Dan Charnas, the author of the 2022 New York Times bestseller “Dilla Time: The Life and Afterlife of J Dilla, the Hip-Hop Producer Who Reinvented Rhythm,” adding a personal touch to the items.
Dilla’s daughters, Ja’Mya Yancey and TyMonae Whitlow, expressed their admiration for the collaboration. Ja’Mya shared her surprise and gratitude, stating, “This is the first time that we’ve really ventured into something like this, as far as our collaborations. Shinola did an awesome job… I really think that my father would most definitely approve and be honored.” TyMonae echoed this sentiment, highlighting the importance of honoring Dilla’s legacy and impact on Detroit, stating, “This collection is very well thought out and showcases the complexity of his work and his dedication.”
Phil Pirkovic, Shinola’s Director of Brand & Partnerships, expressed his excitement about collaborating with Big Sean and the J Dilla Estate. He noted that the partnership emerged organically, driven by a shared passion for Detroit’s vibrant culture. “Big Sean’s creative energy perfectly aligns with our vision of bringing this collection to life,” Pirkovic stated, looking forward to sharing this significant moment with customers and fans of J Dilla.
Customers interested in the collection can sign up for a waitlist at shinola.com/jdilla to be notified when the items become available for purchase. This collaboration not only honors J Dilla’s legacy but also reinforces the deep connection between music, culture, and community in Detroit.
