Hip-hop icon Jay-Z is set to make waves once again by bringing his legendary 40/40 Club back to life at Fanatics Fest in New York City. The pop-up venue will be hosted in collaboration with Fanatics Sportsbook & Casino at the Javits Center from June 20 to June 22, offering an exclusive experience for VIPs.
This recreation of the famed 40/40 Club promises to capture the essence of the original hotspot, complete with framed sports jerseys from the club’s archive, grand chandeliers, stadium seating, and a menu inspired by the club’s classic offerings. As fans prepare for this immersive experience, they can expect the same vibrant atmosphere that made the 40/40 Club a staple in NYC nightlife.
Jay-Z, who is also a co-founder and investor in Fanatics Betting & Gaming, is anticipated to make an appearance at the lounge. The event will feature an invite-only guest list, including athletes and celebrities specially selected by Jay-Z and Fanatics founder Michael Rubin, along with elite customers from Fanatics Sportsbook & Casino.
Fans attending the fest will have the chance to meet sports legends, discover rare memorabilia, and participate in interactive experiences like running a 40-yard dash. Last year’s event attracted a star-studded lineup, including Travis Scott, DJ Khaled, Lil Wayne, and many more, and this year is expected to be no different.
The original 40/40 Club had a remarkable 20-year run before closing its doors, and now it is being reimagined as a hospitality brand, ready to delight a new generation of fans and sports enthusiasts. With the likes of Tom Brady, Derek Jeter, and other A-listers expected to attend, the Fanatics Fest promises to be an unforgettable celebration of sports and culture.
Stay tuned for more updates as we approach this exciting event, and get ready to experience the revival of Jay-Z’s iconic 40/40 Club!
