Drake and 21 Savage have been sued by Vogue‘s parent company, Condé Nast, for creating a fake Vogue magazine as part of their unique Her Loss album rollout.
According to TMZ, Condé Nast has filed a lawsuit against the OVO hitmaker and Slaughter Gang rapper, claiming they have not “endorsed” the Her Loss promo in any way
The publishing giant is seeking $4 million in damages and believes the deceptive campaign violates intellectual property laws. Furthermore, Vogue claims to have asked for the production and distribution of the free magazines to stop, but to no avail.
The lawsuit comes as somewhat of a surprise after Drake thanked Vogue’s long-running Editor-in-Chief Anna Wintour while unveiling the faux magazine cover on Instagram last month
“Me and my brother on newsstands tomorrow,” he wrote in his caption. “Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.”
Drizzy even shouted the fashion magazine out on his “Jimmy Cooks” collaboration with 21 Savage earlier this year, rapping: “Bitch, don’t tell me that you model if you ain’t been in ‘Vogue.’”
TMZ‘s sources claim Drake’s team is “surprised and confused” by the lawsuit as other entities like Howard Stern and NPR have happily played along with the album promo run.
The legendary radio host was impressed by Drake and 21 Savage’s creativity when it came to using clips from his show to stage a fake interview, which was filled with memorable quotes from both rappers
Drake] did this kinda interesting thing,” Stern said on his SiriusXM show earlier this week. “Instead of doing a press tour, he made up a fake press tour and released it. And then he even put out a clip of me interviewing him.
“He edited himself in to look like he’s in our studio, and he’s answering questions from me using clips from a different interview
He added: “Drake did such a good job that the news outlets are reporting on it as if it’s real. We have enough material from all the shows we’ve done, we could just do our whole show like that.”
