French Montana has shown some love to 50 Cent, praising the rapper for using his various rap feuds over the years as a tool for marketing success.
Montana recently served as a guest on Math Hoffa’s My Expert Opinion, where it was brought up how he found his way into 50’s crosshairs thanks to his affiliation with Rick Ross in the late 2000s
Hoffa reminded French of 50 spying on DJ Khaled’s mom and the Coke Boys honcho said it’s all water under the bridge now as there’s no more beef, but he gave the G-Unit boss props for turning his feuds to dollar signs.
“50 was picking on n-ggas to pick on n-ggas. At one point, he was the biggest genius in the music industry,” he claimed. “He would just pick on you and drop a mixtape. Pick on you and drop an album.
“He kinda created that marketing scheme for a lot of artists to use. I mean people did it before him, but he became the mastermind he became the warlord of that… That’s definitely a blueprint for a lot of n-ggas to learn