LONG BEACH, CALIFORNIA – The rivalry between Drake and Kendrick Lamar has been one of the most talked-about stories in hip-hop throughout 2024. Their feud has not only generated widespread conversation but has also led to impressive chart performance. Kendrick Lamar achieved two number one singles this year with his diss tracks aimed at Drake, a notable achievement considering he had only managed two number ones in his entire career prior to this conflict.
Billboard recently revealed astonishing revenue figures from the diss tracks that charted on the Hot 100. In total, Drake and Kendrick Lamar amassed an impressive $15.3 million from six songs during their ongoing feud. This figure does not even account for additional diss tracks that didn’t make it to streaming platforms, further amplifying the significance of their earnings.
Drake And K. Dot Generated Over $15 Million
Kendrick Lamar’s diss tracks led the way in generating revenue, with “Not Like Us” bringing in a staggering $7.6 million and “Like That” contributing $4.6 million. These tracks were among the number one records mentioned earlier. Drake, on the other hand, earned $981.3K from his diss track “Family Matters,” proving that even in a perceived loss, his music still performed well commercially.
Despite being dubbed the “loser” in the feud, Drake’s other diss track, “Push Ups,” generated $969.4K. Kendrick Lamar’s additional releases also made significant contributions, with “Meet the Grahams” earning $795.1K and “Euphoria” bringing in $441.3K. The latter track has gained attention recently for its haunting content and the timestamps added to each verse on YouTube.
While discussions about a “Big Three” in hip-hop continue, these numbers indicate that Drake and Kendrick Lamar remain dominant figures in the industry. Recent Spotify statistics further highlight their relevance, with Drake securing the top spot as the most-streamed rapper globally, followed closely by Kendrick at number five. This success, coupled with Billboard’s impressive revenue figures, suggests that both artists are firmly entrenched in the hip-hop conversation and are poised to maintain their influence moving forward.
