Beyoncé is one step closer to securing the trademark for her daughter Blue Ivy’s name after a lengthy 12-year battle. Recent court documents reveal that the renowned singer has won a dispute against a Wisconsin clothing store, allowing her to move forward with the trademark process.
Beyoncé first attempted to trademark Blue Ivy’s name shortly after her birth in 2012 through her company, BGK Trademark Holdings LLC. However, she faced legal challenges from wedding planner Veronica Morales, who had been operating under the name Blue Ivy Events since 2009. This dispute escalated to a tribunal in 2020, where the U.S. Patent and Trademark Office (USPTO) ultimately ruled that the two names were not sufficiently similar, favoring Beyoncé in the process.
Despite this victory, Beyoncé’s legal team did not continue the trademark application, leading to its abandonment. In November 2023, she applied again but encountered new obstacles when an examiner raised concerns over a potential conflict with a Wisconsin boutique that had been using a Blue Ivy logo since 2011. The examiner found that the name Blue Ivy Carter could be “confusingly similar” to the boutique’s branding.
However, after further negotiations, Beyoncé has now received the green light to proceed. The boutique did not oppose her application, and an examining attorney has amended the ruling, allowing for publication in The Trademark Official Gazette as of December 31.
According to the trademark documents, any party that believes they may be harmed by the registration has 30 days from the publication date to file a notice of opposition or request an extension with the Trademark Trial and Appeal Board.
Beyoncé and her husband Jay-Z, who welcomed their oldest daughter Blue Ivy in 2012 and twins Rumi and Sir Carter in 2017, may soon see their children stepping into the spotlight as stars in their own right.
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