Detroit rapper Big Huey has been served with a formal cease and desist letter demanding that he stop using the Cybertruck name and imagery in his music. The letter, dated August 1, 2025, alleges that he has engaged in unauthorized use of intellectual property in one or more of his songs, including a track explicitly titled “Cybertruck.”
The cease and desist letter claims that Big Huey’s use of the name, logos, and related imagery could falsely imply an official endorsement or affiliation with the Cybertruck brand. This assertion highlights the legal complexities artists can face when incorporating brand names and trademarks into their work, especially when those brands are as prominent as the Cybertruck, produced by Tesla.
Additionally, the document notes that a Cybertruck registered under Big Huey’s name or in his possession has been remotely deactivated due to alleged violations of the Terms of Use. These violations reportedly stem from the misuse of the vehicle’s branding in creative and promotional content, potentially misleading the public regarding any association with the brand.
The letter outlines several specific demands for Big Huey. He is required to remove or revise all publicly available music, videos, and other media that reference “Cybertruck” or related terms. Furthermore, he must cease all future use of trademarks, trade dress, and similar identifiers associated with the vehicle in any creative, commercial, or promotional materials. The rapper is also expected to provide written confirmation of compliance within seven days.
Failure to adhere to these demands could lead to serious legal repercussions, including claims for monetary damages, injunctions, and the permanent revocation of access to vehicle systems and services. The letter concludes with a strong reminder that all rights remain fully reserved, indicating that the brand is prepared to take further action if necessary.
This situation underscores the importance for artists to navigate the legal landscape carefully, particularly when it comes to intellectual property rights and branding. As Big Huey responds to this cease and desist order, it will be interesting to see how this affects his music and future projects.
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