In a stunning move following his three Grammy wins, including the prestigious “Album of the Year,” Bad Bunny has unveiled his first signature sneaker, the Adidas BadBo 1.0. This surprise release coincided perfectly with his Grammy victory, creating a buzz in the fashion and music worlds alike.
Limited to just 1,994 pairs—an homage to the artist’s birth year—the BadBo 1.0 debuted in an eye-catching brown and white colorway. The sneaker features a unique blend of nubuck and hairy teasel suede, showcasing two shades of brown that beautifully contrast against a crisp white base. One of the standout features includes darker wing clips extending from the tongue, complemented by a lighter brown mudguard that wraps around the rear clip and heel.
The design also boasts an asymmetrical inner collar that stops short on the medial side, with the Adidas logo subtly displayed on the lateral side. Bad Bunny’s signature stitch design is prominently featured on the tongue, while the heel is embroidered with “1994/1994,” marking his legacy. Further detailing includes “BadBo” printed in blue on the lace tips, adding a personal touch to the design.
Adidas describes the BadBo 1.0 as embodying duality, merging athletic heritage with modern aesthetics. In a campaign launched over the weekend, Bad Bunny expressed the essence of the sneaker, stating, “There are no big dreams or small dreams. To me, they’re all the same. You decide which one to go for first.”
Having collaborated with Adidas since 2021, Bad Bunny has previously lent his creativity to various models, including the Forum Low and Gazelle. With the launch of his own sneaker, he steps into a prominent role as Adidas’ leading partner in music, following in the footsteps of Kanye West, now known as Ye.
Although he wore a tuxedo to the Grammy Awards and did not debut the BadBo 1.0 that night, fans are eagerly anticipating his Super Bowl performance, where the more relaxed dress code may provide the perfect opportunity for him to showcase his new kicks.
The Adidas BadBo 1.0 is now available for purchase through a dedicated website, priced at $160.
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