Apple Music has reintroduced Apple Music Connect, this time revamping it as a marketing resource aimed at record industry professionals rather than fans. Initially launched in 2015 and discontinued in 2019, Apple Music Connect is now back, offering a suite of promotional tools for record labels and music distributors.
Unlike typical social media platforms, which Apple has had a mixed record with, Apple Music Connect focuses on providing essential marketing resources. The service retains some social media functionalities, offering promotional templates for platforms like Twitter and Instagram.
The new iteration of Apple Music Connect functions similarly to Apple Podcasts Connect, serving as a centralized hub for various tools. These tools are organized into three key categories:
- Promote: This section provides resources to help generate buzz surrounding new releases, featuring customizable templates for artwork.
- Pitch: This allows record labels to submit information about their artists and releases to Apple Music’s editorial teams, helping to get artists noticed.
- Media Requests: This feature enables Apple Music to request promotional images from record labels, streamlining the process for obtaining necessary media assets.
While Apple Music Connect doesn’t introduce groundbreaking features, it consolidates existing resources into a single, user-friendly destination for industry professionals dealing with Apple Music.
Access to Apple Music Connect is restricted to those working within the industry, as Apple does not allow user applications but instead directs interested parties to connect with their organization.
This service is part of the “Apple Music for Partners” program, which aims to provide a more cohesive experience for music industry stakeholders.
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