Rap legend Method Man is making waves in the cannabis industry with an exclusive collaboration between his Tical cannabis brand and Amsterdam-based retailer Zamnesia. This partnership will see the release of premium cannabis seeds available for purchase in both the United States and Europe.
Method Man, a member of the iconic Wu-Tang Clan, expressed his commitment to quality, stating, “I don’t put my name on just anything. These Tical seeds? Handpicked, perfected and ready to rep real flavor across borders.” This collaboration is being promoted under the tagline “We Bring the Buzz,” showcasing eight premium Tical cannabis seed varieties that can only be purchased through Zamnesia.
The promotional campaign aims to leverage both Method Man’s official channels and Zamnesia’s extensive global network. It will feature exclusive collector’s packaging and a unique drop release format, enhancing the appeal of the product to cannabis enthusiasts.
Nick Avé, General Manager at Zamnesia, emphasized the synergy between Tical and Zamnesia, noting, “We’re united by a foundation of authenticity and deep roots in the cannabis culture.” He highlighted that both entities are regarded as pioneers in the cannabis scene, bringing decades of experience and respect to the collaboration.
Method Man is not the only music icon venturing into the cannabis space. Snoop Dogg has expanded his Smoke Weed Every Day (S.W.E.D.) concept into an online platform, while B. Real of Cypress Hill operates a chain of cannabis stores called Dr. Greenthumb. Additionally, Raine Maida, lead singer of Our Lady Peace, co-founded the Canadian cannabis brand Loop/Pool.
Despite the complexities surrounding cannabis legality in the U.S., which varies significantly at state and local levels, digital cannabis retailing is on the rise. Companies like Weedmaps and Boston-area retailers such as Redi and Lantern are pioneering e-commerce solutions to facilitate cannabis purchases.
As Method Man steps into this new chapter of his career, his collaboration with Zamnesia not only highlights the intersection of music and cannabis culture but also underscores the growing trend of celebrities leveraging their influence in the cannabis industry.
